In a bold yet strategic move, Samsung will likely unveil the Galaxy S24 series, maintaining the pricing echelon of its predecessor, the Galaxy S23. This decision indicates the Korean giant's intent to fortify its position in the competitive flagship smartphone arena.
Slated for an official reveal at the upcoming Galaxy Unpacked event on January 17, 2024, the series includes the Galaxy S24, Galaxy S24+, and the high-end Galaxy S24 Ultra. According to a recent Hankyung report, the Galaxy S24 will hit the market at an accessible price of 799 US Dollars (~PKR 222,000).
The Galaxy S24 Plus and the more advanced Samsung Galaxy S24 Ultra expectedly range between 999 US Dollars (~PKR 278,000) and 1,199 US dollars (~PKR 334,000), respectively. This pricing strategy mirrors the S23 series, aligned with Samsung's commitment to offering premium technology at stable prices.
The pricing for various storage configurations will be higher than the base prices. By maintaining a consistent pricing model, Samsung aims to leverage market recovery and boost its sales by 10 percent — an ambitious move on the company’s part.
Apart from the pricing, the series may bring cutting-edge advancements to the customers. The Galaxy S24 Ultra is to boast a jaw-dropping 2,600 nits of peak brightness and a 200MP primary rear camera capable of 8K video recording.
The entire Samsung Galaxy S24 lineup is scoring satellite connectivity options, expanding communication capabilities beyond traditional networks. Samsung's decision to retain the S23's pricing structure while offering upgraded features in the S24 series reflects a calculated approach to dominate the flagship market.
