TECNO, a top tier smartphone brand, is going to conduct a donation ceremony at the IT hub, Hafeez Center, Lahore on 11th May 2020 in which Governor of the Punjab Choudhry Muhamad Sarwar along with other provincial government officials was also present. Amid the coronavirus outbreak, the brand is taking a great initiative to donate healthcare-related products to combat the crisis.
Resuming production nationwide is a herculean task indeed. TECNO’s CSR campaign, themed, “Healthy Back to Business”, is aimed to bring life in the dormant Mobile phone industry in Pakistan. Since the pandemic outbreak, a nationwide lockdown is observed, which has badly affected every sector of life. With the united and commendable efforts of all, we are going ahead to ease the lockdown.
In this crucial time, a Chinese based smartphone brand, TECNO has come forward to extend a helping hand to overcome the difficulties together.
Sales Director, Adeel Tahir shared his view on this philanthropist move,
“TECNO is committed to ensuring that businesses resumed their activities without violating the necessary hygienic conditions. During this unprecedented crisis, TECNO is standing with the Pakistani community and will make sure that our activities must go beyond donations.”
TECNO is generously donating 120,000 face masks, 32 sterilized disinfecting tunnels to Pakistan's national mobile customers, market union, distributors, and various government sectors as well. TECNO is endeavoring to play a socially responsible role and assist the mobile industry nationwide.
TECNO has a long history of coming up with an extensive level of CSR campaigns like #Bluechalk, with the Khubaib Foundation, which gave the brand strong visibility at all ends. In the wake of the ongoing crises, TECNO has again set a precedent with consecutive CSR campaigns.
TECNO is hopeful to create a difference with this donation ceremony and resolute to come forward with more CSR campaigns in the future. TECNO TikTok campaign #ExpectMoreSafe is also trending over social media with 52.6 million views.