Customer engagement is the key to the success of any brand. Bringing unique campaign strategies is a legacy of the Chinese smartphone brand TECNO. The brand recently started the #TECNOPhotoWalk for its fans, covering major cities in Pakistan. The first destination, Islamabad, was a great success. So now TECNO has reached the city of lights, Karachi. The brand has raised the bar higher for building engagement with its fans and customers with such a great initiative.
Karachi is the most populous and capital of the Sindh province. Due to its always awake nightlife, the city is also called the city of lights. Night sittings, open shops, and outdoor activities like eating, sea view trips, etc. are all in full swing pretty late at night. TECNO took its fans through the ever beautiful landscapes such as the Frere Hall and Hawks Bay. The participants were all given TECNO Camon 16 phones to capture the photos for the event.
The first destination for the Photowalk, Frere Hall dates back to the early British colonial-era. It is a beautiful landscape originally intended to serve as Karachi's town hall but now serves as an exhibition space and a library. The second destination was the breathtaking Hawke's Bay, the beach that dates back to the early 1900s. The beach is very popular, with hundreds of people visiting daily for swimming, camel and horse riding, and vacation trips. Both places are hot tourist spots in the city of lights. After the tiring event, TECNO took all partakers for a lunch feast at the famous Café Strada. They were also given gifts from the brand as a token of gratitude.
The people from all destinations with the best-captured images will be rewarded with the winning prize at the end of the campaign. The announcement will be done on TECNO’s social media platform after all destinations are covered. The fun doesn’t end here, TECNO’s next destination will be the heart of the country, the city of gardens, Lahore.
Gear up everyone in Lahore! Even if you missed joining the previous walks, you can still be a part of this one by filling up the registration form. Participation is simple, just fill out the registration form below and join us with your friend and family in this great city exploring venture. Stay tuned for more updates and fun-filled activities from TECNO in the coming days.