Realme, one of the leading smartphone brands globally has just released its H1 2020 figures and statistics. Realme reported an 11% growth in Q2 2020, the only major brand to have registered a double-digit positive figure and has been named the fastest-growing smartphone brand in the world for four consecutive quarters by Counterpoint. In Q1, Counterpoint also reported that Realme was one of the only two brands to have registered positive growth with 157% YoY.
Based on the latest user numbers, Realme has added 15M users in the first half of the year. Realme reported that it is now a TOP 4 smartphone brand in Thailand, India, Cambodia, and Egypt, and also achieved TOP 5 in Myanmar, Philippines, Ukraine, Indonesia, and Vietnam, according to the Counterpoint Research and IDC.
Realme has focused on promoting 5G products in its retail markets, beginning with the X50 Pro 5G. Realme has launched the first 5G-capable flagship phone in India, as well as Thailand's first 5G phone. The company has also launched Cambodia's first 5G phone under USD1,000.
In 2020, Realme has implemented a 'Smartphone + AIoT' dual-driven strategy. In spite of a challenging economic environment, Realme has successfully met targets laid out in this initiative. Realme is on track to launch over 50 AIoT products in 2020 and over 100 the following year. In Q1 2020, despite Realme being a new entrant into the smart personal audio market in India, it has secured a third place in terms of market share, according to a report by Canalys, a research firm.
Realme defines its AIoT strategy as a "1+4+N" initiative, which refers to one core product (smartphones), complemented by four major groups of lifestyle devices (speakers, earphones, TVs, and watches) which is in turn supported by "N" types of smart accessories.
Realme's CEO, Mr. Li Bingzhong, issued the following comments:
Since 2018, Realme has grown to 40M users, and this is due to the strong, youthful, and international team here at Realme. With an average age of only 29 years old, this team has shown that they dared to leap forward and proved the power of youth in a competitive market.
As we continue to build upon a strong H1 performance, Realme is aiming to sell 100m phones in 3 years. We plan to continue our international expansion plans, where we think there will be the most growth. For example, our AIoT products have been performing well in the Indian market, where we sold 15,000 TV sets within 10 mins and our smart personal audio devices have reached 3rd place in terms of market share within 3 months.
Realme has done well in expanding to nearly 60 different countries and regions. As the world’s fastest-growing smartphone brand, this is a validation of our mission and strategy to empower youths to ‘dare to leap’ outside of their boundaries.
Realme's products have also made waves in the design world. In 2020, Realme's Design Studio has collaborated with world-renowned designers Naoto Fukasawa and Jose Levy, of Hermes fame to produce trendsetting Realme products. In addition, Realme has won the prestigious Red Dot Design Award for its X2 Pro Master, issuing a strong challenge to incumbent brands. Realme has pioneered innovations not only in design but also in technology, most notably when it launched the world’s first 125W fast charging technology.
Milestones:
- Realme grew by 157% in Q1 2020.
- Realme is the fastest-growing smartphone brand globally, according to Counterpoint.
- Realme has gained more than 15M users in H1 2020.
- Realme is now active in 59 countries and regions across 5 continents.
- Realme has achieved at least TOP5 in 9 different markets.
